Last evening at a dinner party I was talking to some of my friends about this whole thing about domains with pageranks. One of them believed that pageranks was just another way of manipulating the general public for your own good and make money of this. In some ways I guess he could be right, at least with regards to purchasing existing domains with pagerank, where you use their pagerank (or credibility) for a different purpose than for which it was earned. In general however, I find it is very much like the more old-fashioned “word of mouth” – just in an electronic way where links are used as a type of electronic recommendation instead of a spoken recommendation.